blue ridge casa
for children
A CASA is a Court Appointed Special Advocate. Blue Ridge CASA for Children gathers volunteers to be CASAs for children in court, specifically in foster care. It is a national program that helps thousands of children.
the challenge
Create social media posts that entice individuals in the Shenandoah Valley to volunteer to be a CASA.
The medium
Using provided branding, create eight social media posts for Instagram and Facebook, two of which need to be interactive.
The Team
The solution
Kids need to be able to worry about the important things in their lives: school, friends, and more. When a kid is stuck going to court or in foster care, a lot of those things get thrown to the side for other worries. A CASA can be there to let kids enjoy themselves. It's time . . .
Time to
be a kid
Time
to be a
casa
reels! reels! reels!
Instagram reel
Purpose
Show the impacts of a child's life when they must spend their free time in court as opposed to what they could be doing instead.
Strategy
Have a heartfelt hook to ensure the viewers keep watching, focusing on the uplifting impact CASAs have on the children they serve.
Contributors
Myself - Editor & Designer
Mira Dover & Katie Benish - Consultants
Footage from Pexels.com
Music from Universal Production Music
Caption: Kids don’t have time to be going to court. Help them have the time to learn, grow, play, and just be a kid. #TimeToBeACASA
Test your knowledge
instagram story
Purpose
To help viewers consider the misconceptions they have about how much time children spend in foster care.
Strategy
By using the "Quiz" feature of Instagram stories, viewers are able to test their own knowledge. By learning something new, viewers may be more likely to volunteer.
Contributors
Myself - Designer & Copywriter
Mira Dover & Katie Benish - Consultants
casa animated!
Instagram reel
Purpose
A quick how-to guide on the definition of a CASA and what they do to help, while emphasizing the low time commitment for a CASA volunteer.
Strategy
The animated format makes the reel a fun experience for viewers. It gives clear, concise information about the process of becoming a CASA and helps guide the viewer through it.
Contributors
Myself - Copywriter for caption.
Mira Dover - Animator, Copywriter for video.
Katie Benish - Consultant
Caption: Curious as to what a CASA is all about? We can help! Give your time to give them time. #TimeToBeACASA
step by step
Instagram Post
Purpose
Show potential volunteers how easy it is to become a CASA and give them the tools to volunteer with the click of a button.
Strategy
By using the carousel feature of Instagram posts, potential volunteers can easily swipe to see the steps to take.
Contributors
Caption: Want to learn how to become a CASA? Our infographic will walk you through it. Visit the link in our bio to learn more. Time to be a kid. #TimeToBeACASA
everyday activities
Facebook Post
Caption: CASA volunteers become the adult that a kid needs, so that a kid has time to worry about the big things: playing, making friends, and being a kid. #TimeToBeACASA
Purpose
Show the impacts of a child's life when they must spend their free time in court as opposed to what they could be doing instead.
Strategy
Have a heartfelt hook to ensure the viewers keep watching, focusing on the uplifting impact CASAs have on the children they serve.
Contributors
a worD from a casa
Facebook post
Purpose
A testimonial to show the time commitment of a CASA, from a CASA.
Strategy
Sometimes, it is best to hear about the work from someone who lived it. This testimonial post allows viewers to understand the amount of time it takes for them to volunteer.
Contributors
Myself - Copywriter for caption.
Katie Benish - Designer, Copywriter for post.
Mira Dover - Consultant
Caption: Our CASA volunteer, Hilary, said it best. CASAs only spend 6-10 hours per month working with a child. Give them time to be a kid. #TimeToBeACASA
Goal-setting
facebook story
Purpose
This story shows the direct impact on the Harrisonburg area. Statistics can feel far off, so we chose to use data from the local branch to emphasize the impact in the community.
Strategy
A link directly on the post allows any viewer to click directly onto the page to volunteer to be a CASA. It takes out the extra step of clicking onto their profile.
Contributors
Katie Benish - Designer, Copywriter for post.
Mira Dover & Myself - Consultants
Versatile infographic
Facebook post
Purpose
An infographic that shows the need of volunteers and what volunteers are committed to, specifying that it is the Harrisonburg area.
Strategy
We wanted to create an infographic that could be versatile. It is easily a Facebook post, but could also be turned into a printed poster or flyer.
Contributors
Myself - Copywriter for caption.
Katie Benish - Designer, Copywriter for post.
Mira Dover - Consultant
Caption: Children who have a CASA spend significantly less time in foster care. Give your time today! #TimeToBeACASA