little shop of horrors
Little Shop of Horrors was a theatrical production in the Studio Theatre at James Madison University. It ran from March 24th - 28th, 2023, selling out for all six performances.
the challenge
Create a unique, distinct campaign for the musical while paying homage to the original branding.
The medium
A digital campaign across Instagram and TikTok, a print selection of poster, program, and inserts, and crewneck sweatshirts for the crew.
The Team
Myself, Public Relations
Patricia Shostak, Assistant Public Relations
Let's go downtown
Color Schemes
We chose the one on the left, but used some of the blues, greens, and browns from other palettes.
Production photos by Alex Tuszynski, @photos.alext on Instagram.
swipe, like, & share
Target Audience:
College students at JMU that are not necessarily involved in collegiate theatre.
Strategy:
Connect with students at JMU and post 2-3 times a week to increase engagement.
Insights
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Over 150 followers from new account.
Average of 100 likes per post.
Engaged with student body, resulting in six sold-out shows.
A paige for you
TIKtok
Target Audience:
Other theatre-makers who may be involved in productions of their own.
Strategy:
Create lasting, fun memories with the cast and crew, while engaging with the broader theatre community.
Insights
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Average of 2300 views per post.
Total of 2466 likes.
Reached the larger theatre community.
The account was run by Trish Shostak, with some help from me. My TikToks
mushnik
poster
Target Audience:
Students, faculty, and staff walking through the Forbes Center for the Performing Arts.
Strategy:
Ensure the posters are put up in high traffic areas of the building, including the lobbies and offices.
Insights
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More faculty present than previous productions.
Six sold-out shows.
Student Impact: All posters printed were taken home by students as keepsakes.
& son's
Program
Target Audience:
Individuals watching the performance.
Strategy:
To inform and recognize the accomplishments of the cast, crew, and team while still following the overall feel of the production.
Connections to Campaign
A simplistic, cohesive design included the same florist from the poster, with an inside look at the window with Audrey II.
Insights
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91 programs per show for a total of 548.
Programs and inserts were taken home by the cast and crew as keepsakes.
Bookmarks
Swing insert
Purpose:
To list the performers going on in place of other actors. Printed separately from the programs.
Insights
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91 inserts per show, for a total of 182.
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Inserts were taken home as keepsakes by audience members and crew members.
Something to wear
Crewneck Sweatshirts
Members of the cast, crew, and band.
Target Audience:
Strategy:
Create a simple, slick design that is wearable word-of-mouth advertising.
A fun memento from the show.
Purpose: