Momo Hub
Momo Hub is a food truck that specializes in authentic, Nepali style dumplings. These dumplings, or momos, have different contents, sauces, and styles, so you can mix-and-match.
the challenge
Make Momo Hub the place to be for 18-24 year old college students in Harrisonburg and the surrounding areas.
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A print advertisement and an out-of-home advertisement. Both had to be inexpensive to create with a high impact on the audience.
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Myself, Research Strategist
Mira Dover, Art Directer
Katie Benish, Copywriter
The medium
The Team
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our solution
College kids want one thing: friendship. In a new, unfamiliar environment, young adults look for anything to form a connection with someone. What better way to get close with people than trying a new food and supporting a local business?
Out of
home ads
Yard Sign
Napkin Holder
print ads
Mailing Flyer
Newspaper Quarter
the Sketches
OOH
Pricing breakdown
Mailing Flyer, based on the conversation with JMU Mailing Services
Newspaper Corner Advertisement, based on the cost at JMU's The Breeze
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Yard Sign, based on pricing at Staples
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Napkin Holder
$1.05 to print + $0.10 fee to stuff mailboxes, per flyer = $344.50
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For one edition = $375
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Set of 30, depending on color = $539.70
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Unable to get pricing from JMU Dining
The Final Creative
The final design for print advertising for Momo Hub, a food truck in Harrisonburg, Virginia.
The final design for out of home advertising for Momo Hub, a food truck in Harrisonburg, Virginia.
A yard sign with a bright yellow background. The design is easy to see from the side of the rode.
The final design for print advertising for Momo Hub, a food truck in Harrisonburg, Virginia.