Education
VCU Brandcenter
2024-2026
Master of Science in Business/Branding
Concentration: Art Direction
James Madison University
2023
Bachelor of Arts in Media Art and Design (SMAD)
Concentration: Creative Advertising
Second Major: Theatre
Minor: Honors Interdisciplinary Studies
Magnum Cum Laude
Awards: President’s List (Fall 2020), Dean’s List (Fall 2021, Fall & Spring 2022, Spring 2023)
Study abroad with jmu
2023
Course in Multimedia Storytelling with students from the University of Urbino, Italy.
Reynolds Community
College
2020
Associates of Science in Social Sciences
Graduated magna cum laude
Organizations: Phi Theta Kappa Honor Society
Atlee High school
2020
Advanced Diploma
Relevant
experience
Game Master &
Media Manager
2021-now
Escape Room RVA (2021-Present)
-
Adds to the immersive experience through rule review, themed voice acting, and detailed clues when needed.
-
Puzzle creation, audio/video creation, prop creation, wiring, and additional artistic elements of the room.
-
Create content for Instagram, Facebook, and TikTok (@escaperoomrva).
-
Develop print, video, and supplementary materials for specific rooms during the build season.
-
Maintain website and check for bugs.
Production Manager
2021-2023
JMU STAD SOCIAL MEDIA TEAM
-
Organize the different posts for the semester and delegate them to other team members.
-
Create graphics, photos, videos, and captions for over a dozen different productions per semester.
-
Communicate with faculty and students about necessary content and deadlines.
-
Create handbooks, policies, and resources for the future STAD Social Media Team, to be used by the School of Theatre and Dance at James Madison University.
Publicist
2023
in the forests of the night
-
Develop a unique, diverse campaign for the play,
In The Forests of the Night. -
Collaborate with members of the design team to simplify designs, implemented directly into the production.
-
Monitor and post on Instagram, and collaborate with other accounts.
-
Create digital, print, out-of-home, and video advertisements.
Affiliate Growth Director
2024
Destination Imagination Virginia
-
Developed newsletter templates.
-
Redesigned website (divirginia.org)
-
Design tradable pins and merchandise for 2030.
-
Edit and caption content on Facebook & Instagram.
-
Problem solved cost-effective solutions for non-profits.
Scratch Pad
2021-2023
Digital Editor (2022-2023)
-
Develop the brief for the National Student Advertising Competition (NSAC) in Roanoke, VA.
-
Create, edit, and implement audio and video advertisements for the presentation at the NSAC.
-
Help with additional advertisements, specifically digital, print, and out-of-home
-
Attend the competition at Radford University in Roanoke, VA.
Agency Scribbler (2021-2023)
-
Brainstorm and develop the brief for the annual NSAC Competition (Roanoke & Richmond, VA).
-
Pitch our "Big Idea" presentation to professors to receive feedback on our campaign for the NSAC.
- Participate in different passion projects, such as creating brand guides, logos, and aid in graphic design for campus organizations and small businesses.
Social Media Intern
202
Blue Ridge Casa for children
-
Designed Story posts for various contests and initiatives on social media accounts (Facebook, Instagram).
-
Communicated and collaborated with Media Manager.
Public Relations
2022-2023
little shop of horrors
-
Create a different brand image of the musical, Little Shop of Horrors, that honors the original pieces.
-
Collaborate with members of the design team, specifically the director and dramaturg.
-
Monitor and post on two social media platforms, Instagram and TikTok.
-
Collaborate with other accounts on additional platforms, including Instagram, TikTok, and Facebook.
-
Create digital, print, and out-of-home advertisements.
Publicist
2022
Director's festival (JMU)
-
Create a slogan and branding for the festival, with input from other directors.
-
Create digital, print, and out-of-home advertisements.
-
Direct, produce, and design a ten-minute play written by a JMU student, Lib Fetzer.