colorblind-Accessible
smart fridge
the challenge
When was the last time you saw an accessible feature for colorblind individuals? Other than corrective glasses...​
The Product
Smart Fridges: the newest technology is finally in your kitchen. The leading one in the market, Samsung, is more accessible than most. With the rise of competitors, Samsung needs something to set them apart.
our solution
Customization. Users need to be able to customize their fridge to their needs, not just put it in grayscale. To do this, they need our new Colorblind-Assist technology, that saturates colors and makes the screen easier to read.
The medium
An Instagram Story that demonstrates the difference in colorblindness on regular smart fridge versus our feature.
An out-of-home advertisement on a grocery cart, for stores like Costco, that sell refrigerators.
A radio advertisement, to be played on streaming platforms​ such as Spotify and Pandora.
The Team
Myself & Julia DeMarco
Creative brief
Target Audience: 25-34 year old, upper middle class males, known as the Cool-Tone Consumer.
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Creative Direction: Cool-Tone Consumers should not have to sacrifice their perception of color for accessibility.
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Slogan: See it your way.
See it your way!
Instagram Story
What if it were animated?
So Much better!
The advertisement shows how unreadable the average smart fridge is for colorblind individuals, specifically for deuteranopia. Deuteranopia is red-green colorblindness.
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Art Director & Animator: Paige Mudd
Copywriter: Julia DeMarco
Believe it, or not, the feature actually works!
"Yeah, 'see it now'
is easier to read."
- my brother, David, who has deuteranopia
Grocery Cart
Costco, Home Depot, and any store with a fridge section is fair game!
Art Director: Julia DeMarco
Copywriter: Paige Mudd
Music Streaming advertisement
Music streaming is in, radio is out! What better way to reach people than a witty, playful advertisement between the music they love?
Copywriters: Paige Mudd & Julia DeMarco
Cover: Paige Mudd
Mark: Charlie McCommack
Vivian: Sydney Miller